Effective Date: January 23, 2025

This Privacy Policy (“Policy”) outlines the manner in which Alpine Safes, a division of Westside Security Inc. (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards information obtained from visitors to and users of its website, located at https://alpinesafes.com (the “Site”), as well as through other associated mediums and activities (collectively referred to as the “Services”). By accessing or interacting with the Site, you signify your consent to the terms outlined in this Policy. If you do not agree to the terms of this Policy, you are advised to discontinue any use of the Site or related Services immediately.

For inquiries regarding this Policy, contact us at:

  • Email: info@alpinesafes.com
  • Phone: (877) 587-7333
  • Mailing Address: 1979 Marcus Ave #210, Lake Success, NY 11042

1. Scope and Applicability

This Policy governs the collection, utilization, storage, dissemination, and protection of data, whether voluntarily provided by users or collected through automated processes. This Policy applies exclusively to data collected through the Site or associated activities and does not extend to data collection practices occurring offline or through unrelated third-party entities.

2. Categories of Data Collected

Personally Identifiable Information (“PII”)

We may collect PII from you when you engage with the Site, including but not limited to when you create an account, place an order, contact customer support, or subscribe to communications. PII may include:

  • Identifiers: Full name, telephone number, mailing address, email address.
  • Financial Information: Credit card details and other payment data, which are processed securely via Helcim.
  • Account Credentials: Usernames, passwords, and related identifiers.

Automatically Collected Information

We may collect non-identifiable information through automated processes, including but not limited to:

  • Device Information: Internet Protocol (IP) addresses, browser type, operating system, and hardware specifications.
  • Usage Metrics: Page views, referral URLs, interaction timestamps, and other diagnostic data.
  • Cookies and Analytical Tools: Information collected via Google Analytics and related technologies, as further described in our Cookie Policy.

Payment Data

Payment data is handled exclusively through Helcim, and we do not retain full payment card details beyond what is necessary for transaction verification and record-keeping purposes.

3. Purpose of Data Processing

The data collected may be processed for the following purposes:

  • Transactional Necessity: To facilitate order processing, including payment validation, shipment, and delivery.
  • User Interaction Management: To respond to inquiries, troubleshoot issues, and provide customer service.
  • Performance Optimization: To analyze and improve the functionality, usability, and security of the Site.
  • Regulatory Compliance: To satisfy obligations under applicable laws, including but not limited to tax and fraud-prevention regulations.
  • Marketing Activities: To deliver promotional materials, advertisements, and other communications tailored to your preferences, subject to opt-in consent where required.

4. Legal Basis for Processing

We process personal data in accordance with the following legal bases:

  • Contractual Obligation: To fulfill the terms of a transaction or agreement entered into with you.
  • Legitimate Interests: For purposes such as fraud prevention, business analytics, and improving our Services.
  • Consent: Where explicit consent is required, such as for marketing communications.
  • Legal Compliance: To adhere to legal and regulatory requirements, including those pertaining to financial reporting and consumer protection.

5. Data Sharing and Disclosure

We may disclose personal information to third parties under the following circumstances:

Service Providers

We engage reputable service providers, including but not limited to:

  • Helcim: For secure processing of financial transactions.
  • Google Analytics: For aggregating and analyzing Site usage data.
  • Google Ads: For delivering targeted advertising.

These entities are contractually obligated to process your data solely for the purposes specified and in accordance with applicable laws.

Legal and Regulatory Requirements

We reserve the right to disclose data as necessary to comply with legal obligations, such as subpoenas, court orders, or requests from government agencies.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Use of Cookies and Similar Technologies

Cookies, web beacons, and similar tracking technologies are deployed to enhance user experience and analyze Site performance. These technologies collect data such as browsing behavior, preferences, and device-specific information.

Users may adjust cookie preferences through browser settings; however, certain functionalities of the Site may be diminished as a result. For more information, please review our Cookie Policy.

7. Data Security Measures

We implement administrative, technical, and physical safeguards to ensure the confidentiality, integrity, and availability of your personal data. These measures include:

  • Secure socket layer (SSL) encryption during data transmission.
  • Restricted access to personal data, limited to authorized personnel only.
  • Regular monitoring of systems to prevent unauthorized access, data breaches, or cyberattacks.

While we endeavor to employ commercially reasonable measures to protect your information, we cannot guarantee absolute security. Users acknowledge and accept this inherent risk.

8. Data Retention

Personal data will be retained for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is mandated by applicable laws. Specific retention periods include:

  • Order Records: Retained for 7 years in compliance with tax and audit requirements.
  • Account Data: Retained until account deletion is requested by the user.
  • Analytics Data: Retained for 26 months under Google Analytics policies.

9. Minors

The Site and its Services are not directed at individuals under the age of 18, nor do we knowingly collect data from such individuals. By using the Site, you affirm that you are at least 18 years of age or have the explicit consent of a parent or legal guardian.

10. Your Privacy Rights

Subject to applicable laws, you may have the following rights regarding your personal information:

  • Access and Rectification: To request access to or correction of your data.
  • Erasure: To request the deletion of personal data, subject to legal and contractual obligations.
  • Data Portability: To request a copy of your data in a structured, commonly used format.
  • Marketing Preferences: To opt-out of marketing communications.

To exercise any of these rights, contact us at info@alpinesafes.com.

11. Policy Revisions

This Policy may be updated periodically to reflect changes in legal, regulatory, or operational requirements. Updates will be indicated by the “Effective Date” at the top of this document. Continued use of the Site constitutes acceptance of any revisions.

12. Contact Information

Alpine Safes
Westside Security Inc DBA Alpine Safes
1979 Marcus Ave #210, Lake Success, NY 11042
Email: info@alpinesafes.com
Phone: (877) 587-7333